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Dropping "Direct and Personal" would remove what little vestige of human interest remains in "Direct Marketing". While I'm sure we all appreciate the huge advances technology affords marketers, it is communication itself that triggers human emotion and not the other way around. People who create that communication hold the key to relationships in which worthwhile interaction occurs... and you are one of those people. I always enjoy reading your articles and I really hope the mag reconsiders.
...we might be deprived of Billy Sharma’s magazine column.
Hi Billy,
Dropping "Direct and Personal" would remove what little vestige of human interest remains in "Direct Marketing". While I'm sure we all appreciate the huge advances technology affords marketers, it is communication itself that triggers human emotion and not the other way around. People who create that communication hold the key to relationships in which worthwhile interaction occurs... and you are one of those people. I always enjoy reading your articles and I really hope the mag reconsiders.
I would suggest that too little content devoted to communication, and too much devoted to technology, could eventually lead readers to regard customers as robots. The outcome wouldn't be good. Communication is not “content supplied” and yours truly is not “click here”. I want more communication, Billy, not less!
Wishing you all the best and let me know how it goes.
Grahame
May 14, 2009 - What's New
