© 2012 Grahame Potter Marketing Inc (GPMi). GPMi wishes to acknowledge the foresight, input and support of wonderful clients, the contributions of some of our industry's top art directors and the strategic smarts of agency account staff. Specific acknowledgements available on request.

Toronto-based freelancer, Grahame Potter, is an award-winning writer helping agencies find time to grow business without missing a beat. He brings a complete overview of the entire marketing mix.