Project Details
Project
By what name should we refer to this project?
Medium
What type of marketing material are you looking for? (email, web page, print ad, insert, direct mail package, sales letter, brochure, etc.)
Product/Service
What are you marketing? Briefly describe product or service.
Target
To whom are you marketing? Define your prospects: for consumers (age, gender, education level, etc.); for business-to-business (industry, job title, etc.)
Objectives
What are you aiming to achieve? State goals for this project (awareness, inquiries, sales, etc.). Please quantify where appropriate.
Reference
Can you supply raw data on which to base writing?
Budget
How much have you allocated for this project?
Other
Is there anything else I should know before estimating?
Timelines
When do you need this project completed?