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Just a reminder that Direct Marketing works best when we remember our basics like…
The brochure represents the offer (product or service) we’re selling,
The letter is the salesperson selling it,
The reply card is the order form that closes the sale...
which lets us know exactly how to plan our creative.
The brochure represents the offer (product or service) we’re selling,
The letter is the salesperson selling it,
The reply card is the order form that closes the sale...
which lets us know exactly how to plan our creative.
April 6, 2009 - Timely Reminder
