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Ours is likely the only industry to hold its salvation in its own hands. Just like any emergency, the first action to take in this financial fiasco is promote (and not, as some think, economize). What is promotion? It’s what I’m doing now. It’s getting things known, getting oneself known, getting one’s products out. And it’s intelligent promotion that will get us out of this fastest. Way I see it, now's the time to capture market share for those with the smarts to do it… at the expense of those who economize.
May 7, 2009 - Timely Reminder
