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Just a reminder that Direct Marketing works best when we remember our basics like…
The offer is what customers will buy,
Good sales means repeat that offer,
Poor sales means change that offer,
No sales means we didn’t have an offer in the first place…
which lets us know exactly how to tell the difference between Direct Marketing and advertising my mail.
The offer is what customers will buy,
Good sales means repeat that offer,
Poor sales means change that offer,
No sales means we didn’t have an offer in the first place…
which lets us know exactly how to tell the difference between Direct Marketing and advertising my mail.
April 9, 2009 - Timely Reminder
